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Copywriting Services

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Advertorials

A faux article designed to increase reader engagement, because it’s written like newsworthy content that educates the recipient.  Often used to refresh sales letters that have diminishing conversions.

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Ebooks

Provide your customers with useful information in a downloadable guide.

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Emails

An email designed to drive a recipient to a landing page.  The online equivalent to a 1 – 2 page sales letter.

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Pay-per-click ads

Google or social media ad designed to drive a recipient to a landing page.  Length is dictated by the channel and there is a limitation on the total number of characters.

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Short-length landing page copy

A simple landing page for a product or offer.  Often used for software demos, white ad:  headline, several paragraphs or bullet points of descriptive copy, and order portion.

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Long-length landing page copy

The online equivalent of a 2 to 5-page sales letter.  Primarily used for B2B offers and products that require less description (e.g. software).

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Case Studies

A problem-solution outcome story featuring a product or service that provides in-depth social proof.

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Special Reports (White Papers)

Attract email opt-ins/new leads with a downloadable report that provides a great deal of objectivity before offering company-specific information.

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Video Sales Letters

Can run from 2 minutes to 60 minutes in length.  Use these to build up authority with your target market, or make sales.

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Website Copy

Use this copy to set the stage for your website and create a compelling experience that leads to more conversions.

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My fees for each of these services are based on ...

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  1. Scope of Work

  2. Project Deadline

  3. My Current Workload

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Please use the "Contact Me" form below if you have a project that you'd like to discuss.

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