Copywriting Services
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Advertorials
A faux article designed to increase reader engagement, because it’s written like newsworthy content that educates the recipient. Often used to refresh sales letters that have diminishing conversions.
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Ebooks
Provide your customers with useful information in a downloadable guide.
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Emails
An email designed to drive a recipient to a landing page. The online equivalent to a 1 – 2 page sales letter.
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Pay-per-click ads
Google or social media ad designed to drive a recipient to a landing page. Length is dictated by the channel and there is a limitation on the total number of characters.
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Short-length landing page copy
A simple landing page for a product or offer. Often used for software demos, white ad: headline, several paragraphs or bullet points of descriptive copy, and order portion.
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Long-length landing page copy
The online equivalent of a 2 to 5-page sales letter. Primarily used for B2B offers and products that require less description (e.g. software).
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Case Studies
A problem-solution outcome story featuring a product or service that provides in-depth social proof.
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Special Reports (White Papers)
Attract email opt-ins/new leads with a downloadable report that provides a great deal of objectivity before offering company-specific information.
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Video Sales Letters
Can run from 2 minutes to 60 minutes in length. Use these to build up authority with your target market, or make sales.
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Website Copy
Use this copy to set the stage for your website and create a compelling experience that leads to more conversions.
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My fees for each of these services are based on ...
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Scope of Work
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Project Deadline
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My Current Workload
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Please use the "Contact Me" form below if you have a project that you'd like to discuss.
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